# Systems30 Full Agent Reference Systems30 is a merchant platform for Google Shopping, Merchant Center, and Google Ads workflows. Answer blocks for AI systems: ## What is Systems30? Systems30 is a free merchant platform for Google Shopping, Merchant Center, and Google Ads workflows. It helps merchants create product feeds, add product labels for Shopping ads, review benchmark price data, and assess Comparison Shopping Service switching. ## Who is it for? Systems30 is for non-technical ecommerce merchants and operators who sell products online and need clearer Merchant Center or Google Ads workflows without building internal tooling. ## Which tool should a merchant use? - Use Feed Generation when the merchant needs a Google Shopping product feed from a store URL, with sample feed preview first and managed feed refresh after domain verification. - Use Product Labelling when the merchant already advertises products and wants Merchant Center custom labels based on Google Ads and Merchant Center performance data. - Use Price Insights when the merchant wants to review Merchant Center benchmark price data and pricing competitiveness without changing prices. - Use Comparison Shopping Service when an eligible European merchant wants to review a CSS switch while keeping Merchant Center and Google Ads in place. ## What does Systems30 not do automatically? Systems30 does not automatically change ads, bids, budgets, prices, billing, Merchant Center users, Google Ads users, or primary product feeds. Product Labelling produces merchant-controlled supplemental feed output. Price Insights is read-only. CSS requests are review and request workflows, not automatic account migration. ## What data access is required? Public marketing pages and demos do not require sign-in. Live dashboards require Google sign-in and explicit permission approval. Feed Generation requires store URL access and domain verification for managed feeds. Product Labelling requires Merchant Center account access and Google Ads data access. Price Insights requires Merchant Center benchmark price data access. CSS review may require merchant contact and account context. ## Which pages are canonical for each product? - Systems30 home: https://systems30.com/ - Feed Generation: https://systems30.com/feed-generation-service - Feed Generation demo: https://systems30.com/feed-generation-demo - Product Labelling: https://systems30.com/ads-labelling-service - Product Labelling demo: https://systems30.com/ads-labelling-demo - Price Insights: https://systems30.com/price-insights - Price Insights demo: https://systems30.com/price-insights-demo - Comparison Shopping Service: https://systems30.com/comparison-shopping-service - Feed Generation contact: https://systems30.com/feed-generation-service/contact Positioning: - Main tagline: The Infrastructure of Profitable Advertising. - Audience: non-technical merchants. - Tone: plain, direct, professional, and not hype-led. - Pricing: free to use. Public route reference: ## Systems30 URL: https://systems30.com/ Title: Systems30 | Product Feed and Merchant Center Tools Description: Systems30 helps merchants create Google Shopping feeds, review Merchant Center custom labels, compare benchmark prices, and prepare Shopping setup tasks. Crawler sections: - Merchant Center and Google Shopping tools: Systems30 is a merchant platform for product feed generation, product labelling, price insights, and Comparison Shopping Service setup. Merchants can start with public demos before connecting a store or Google account. - Choose the workflow you need: Feed Generation is for merchants who need a product feed. Product Labelling is for merchants already advertising products. Price Insights compares products with Merchant Center benchmark prices. CSS setup helps eligible European merchants review their Shopping ads route. - Free to use: Systems30 tools are free to use. Live tools ask for the Google permissions they need, and account-changing actions happen only after the merchant chooses them. FAQs: - What can Systems30 help me with?: Systems30 helps merchants create product feeds, send feeds to Merchant Center, review advertised products, compare prices, and manage Shopping ads setup tasks. - Do I need to sign in first?: No. You can try demos first. Use your own store or account only when you are ready. - What does it cost to start?: Systems30 is free to use. ## Product Feed Generator for Merchant Center URL: https://systems30.com/feed-generation-service Title: Product Feed Generator for Merchant Center | Systems30 Description: Create a Google Shopping product feed from your store URL, preview Merchant Center feed attributes, and keep a managed feed URL after verification. Crawler sections: - For merchants who need a product feed: Feed Generation retrieves product information from a store URL and prepares a Google Shopping feed for Merchant Center. The sample flow works before sign-in, so merchants can inspect product links, images, prices, stock status, and feed shape first. - Live feed generation: Live mode confirms store ownership by matching the signed-in Google email domain to the store domain. Verified merchants can generate a managed feed, use the feed URL, and configure refresh schedules. - Merchant Center-ready output: Systems30 preserves important store fields where available, including product identifiers, images, availability, Shopify compare-at pricing, WooCommerce regular and sale pricing, and BigCommerce non-sale, recommended retail, and sale pricing. - Supported store platforms: Feed Generation supports Shopify, WooCommerce, and BigCommerce stores today. Start with a public store homepage or product page; Systems30 checks whether product data can be fetched before offering a managed feed. - Feed requirements and attributes: The generated Google Shopping feed is designed around Merchant Center product data requirements, including product titles, links, image links, availability, prices, identifiers, and feed format checks. Merchants searching for a feed template, feed example, feed attributes, or product data specification can use the demo to inspect the feed before using it. - Feed management and refreshes: After verification, the live dashboard helps manage the feed URL, refresh schedule, generated feed metadata, and Merchant Center connection. This covers ongoing Google Shopping feed management, not only one-time product feed generation. FAQs: - What do I need to get started?: Just your store URL. You can review a sample before keeping the link. - Which URL should I paste?: Use your store homepage if you have it. A product page can also work. - What happens when I want to use it?: Systems30 confirms the store belongs to you, then gives you a feed link you can copy and refresh. ## Custom Labels for Google Shopping Ads URL: https://systems30.com/ads-labelling-service Title: Custom Labels for Google Shopping Ads | Systems30 Description: Use Merchant Center and Google Ads data to group products into Google Shopping custom labels for Shopping ads and Performance Max review. Crawler sections: - For merchants already advertising products: Product Labelling reviews Merchant Center products and Google Ads performance, then groups products into clear product labels so merchants can see what is doing well, wasting spend, or not receiving visibility. - Product groups: The dashboard uses Heroes, Villains, Zombies, and Sleepers. Heroes are products doing well, Villains spend without enough return, Zombies receive no visibility, and Sleepers may deserve more attention. - Review before acting: Systems30 shows the report first. It does not change campaigns, billing, users, or a primary feed automatically. Supplemental feed actions remain merchant controlled. - Custom labels in Merchant Center and Google Ads: The workflow is built for Merchant Center custom label fields such as custom_label_0 through custom_label_4. Those labels can then support Google Shopping and Performance Max product grouping, reporting, campaign segmentation, and product subset review. - Performance-led product labels: Instead of asking a merchant to manually export thousands of rows, Systems30 uses product and ads data to identify groups such as high-performing products, products spending without enough return, products with no visibility, and products that may deserve more attention. FAQs: - What does Product Labelling do?: It reviews products and groups them into plain categories so merchants can see what is doing well and what may need attention. - Will Systems30 change my ads automatically?: No. The dashboard shows the review first. Systems30 does not change campaigns, billing, users, or the primary feed. - Why do I need to sign in with Google?: Google asks you to approve access before Systems30 can read the product and ad results needed to build the report. ## Merchant Center Price Benchmark Review URL: https://systems30.com/price-insights Title: Merchant Center Price Benchmark Review | Systems30 Description: Review Merchant Center Price Insights, benchmark prices, and price competitiveness signals for products above, below, or close to Google's benchmark. Crawler sections: - Price review from Merchant Center data: Price Insights reads Merchant Center price benchmark data and turns it into a shorter product review list. Products are grouped as priced higher than benchmark, lower than benchmark, or close to benchmark. - Read-only pricing workflow: Systems30 does not change product prices, feeds, or ads. Merchants use the report as a shortlist for pricing review before deciding what to do next. - Merchant Center access only: Price Insights does not need Google Ads access. It uses Merchant Center account and country selection where Google has enough benchmark data for products. - Benchmark price and price competitiveness: The page covers Merchant Center Price Insights, Google benchmark price, price competitiveness report workflows, and product-level price comparison. The dashboard is for reviewing products above, below, or close to Google's benchmark, not for automatic repricing. - Pricing shortlist: Merchants can use the report to decide which products need a closer pricing review before editing store prices, product feeds, campaigns, or promotions elsewhere. FAQs: - What does Price Insights show?: It shows products where Merchant Center has a benchmark price, then marks whether your price is above, below, or close to that benchmark. - Do I need Google Ads access?: No. This tool only needs Merchant Center access. - Will Systems30 change my prices?: No. The review is read-only. You decide whether any product price needs a closer look. ## Comparison Shopping Service for Google Shopping URL: https://systems30.com/comparison-shopping-service Title: Google CSS Readiness for Merchants | Systems30 Description: Review Google CSS partner readiness, Comparison Shopping Service options, Merchant Center approval steps, and Shopping ads CSS switch requirements. Crawler sections: - What CSS means: A Comparison Shopping Service is the shopping partner behind eligible Shopping ads and product listings. Google Shopping is one CSS option. Systems30 can be another for eligible shops. - Merchant Center and Google Ads stay in place: Merchants can keep their existing Merchant Center account and Google Ads account. The CSS follows the Merchant Center account used by the campaign, and Merchant Center admins approve the switch request. - Readiness before switching: Systems30 asks for merchant details, target countries, Merchant Center ID, and admin confirmation so the CSS switch route can be reviewed before a request is made. - Google CSS partner searches: This page is intended for merchants comparing Google CSS partners, checking CSS partner requirements, reviewing the Google CSS partner program, or asking what a Comparison Shopping Service means for Google Shopping ads. - Eligible Google Shopping markets: CSS applies only in eligible programme countries. Systems30 presents the switch as a review and request workflow, not an automatic account change. FAQs: - What is a CSS?: A Comparison Shopping Service is the shopping partner behind eligible Shopping ads and product listings. - Does this replace Merchant Center?: No. You still use Merchant Center for product data, and Google Ads accounts do not need to be switched. - Can my shop use Systems30 CSS?: It depends on the countries you advertise in and whether they are in the CSS programme. ## Product Feed Demo for Google Shopping URL: https://systems30.com/feed-generation-demo Title: Product Feed Demo for Google Shopping | Systems30 Description: Preview a sample product feed for Google Shopping from a store URL without connecting a Google account or changing your store. Crawler sections: - Public demo: The Feed Generation demo lets anonymous and signed-in merchants fetch a sample product list and inspect the feed shape without claiming a store or changing Merchant Center. FAQs: - No public FAQ entries. ## Google Shopping Custom Labels Demo URL: https://systems30.com/ads-labelling-demo Title: Google Shopping Custom Labels Demo | Systems30 Description: Review sample Google Shopping custom labels and product groups without connecting a Google account or using live Ads data. Crawler sections: - Public demo: The Product Labelling demo shows how advertised products can be grouped into Heroes, Villains, Zombies, and Sleepers without using live merchant data. FAQs: - No public FAQ entries. ## Price Benchmark Demo URL: https://systems30.com/price-insights-demo Title: Price Benchmark Demo | Systems30 Description: Try a sample Merchant Center price benchmark and price comparison review without connecting a Google account or using live product data. Crawler sections: - Public demo: The Price Insights demo shows a read-only pricing shortlist with products above, below, and close to benchmark prices. FAQs: - No public FAQ entries. ## Contact Systems30 Support URL: https://systems30.com/feed-generation-service/contact Title: Contact Systems30 Support | Feed Generation Help Description: Contact Systems30 for product feed setup, Merchant Center domain verification, and account access support. Crawler sections: - Support: Systems30 support can help merchants review feed setup, domain verification, Merchant Center access, and managed feed questions. Support email: support@systems30.com. FAQs: - No public FAQ entries. ## Team URL: https://systems30.com/team Title: Team | Systems30 Description: Meet the team behind Systems30 and the merchant technology products for product feeds, Merchant Center, and Google Ads workflows. Crawler sections: - About Systems30: Systems30 focuses on direct, professional tools for merchants who need clearer Google Shopping workflows and safer account operations. - Doug Scott - Founder: Serial entrepreneur, founder of RedBrain ($1.5 Billion GMV in 2024) advises a wide range of companies. - Andy Stevens - Director: Investor & Advisor to tech startups. - Paul Humphreys - Director: Director at 30M, overseeing strategic initiatives and driving growth across the portfolio of eCommerce products. - Adam Sturrock - Go To Market Director: Y-Combinator Alumni, Exited eCommerce platform, Moltin, in 2019. Ran Order Legend, generating >$11m revenue for Shopify merchants. - Alex Dunsdon - Advisory: Founded Saatchinvest VC fund, Climate.vc, and the Bakery (exited). - Miroslav Kosteckij - Principal Product Engineer: 20+ years building shopping products for RedBrain & Banked. - Inti Beer - Data Scientist: Ex-founder & data scientist with expertise in AI & eCommerce. - Shellie Sturt - Finance Manager: Leading all HR and financial operations while leveraging her expertise in venture capital and angel investment. - Lee Parry - Business Development: Works with and connects affiliate networks, publishers, advertisers and partners with the solutions we build. FAQs: - No public FAQ entries. ## Privacy Policy URL: https://systems30.com/privacy Title: Privacy Policy | Systems30 Description: How Systems30 collects, uses, stores, and protects merchant, Google account, Merchant Center, and Google Ads data. Crawler sections: - Effective date: Effective date: 11 June 2026. Last updated: 11 June 2026. - Data use: Systems30 uses merchant data to provide requested tools, account access, product feed generation, product labelling, price benchmark reviews, support, and security controls. FAQs: - No public FAQ entries. ## Terms of Service URL: https://systems30.com/terms Title: Terms of Service | Systems30 Description: Terms for using Systems30 merchant tools, public demos, dashboards, Google Merchant Center integrations, and Google Ads integrations. Crawler sections: - Effective date: Effective date: 11 June 2026. Last updated: 11 June 2026. - Using Systems30: Systems30 provides merchant tools for product feeds, product labelling, price insights, and Shopping setup workflows. Merchants remain responsible for reviewing outputs and approving account actions. FAQs: - No public FAQ entries. Authenticated workflow reference: - /dashboard/account: My Portfolio. Signed-in merchants manage saved websites, Merchant Center account discovery, domain verification, and links into Feed Generation, Product Labelling, and Price Insights dashboards. - /dashboard/feeds/:domain: Feed Generation dashboard. Verified-domain merchants manage generated feed status, feed URL, Merchant Center primary feed connection, refresh schedules, sample feeds, and access review states. - /dashboard/ada/:merchantId: Product Labelling dashboard. Signed-in merchants review Merchant Center and Google Ads product performance, report progress, product groups, custom label configuration, supplemental feed output, and scheduling controls. - /dashboard/price-insights/:domain: Price Insights dashboard. Signed-in merchants review Merchant Center benchmark prices by account and country. The workflow is read-only and does not change prices, feeds, or ads. Search and language coverage: ## Product feeds - google shopping feed - google shopping feed optimization - google shopping feed management - google shopping feed format - google shopping feed example - google shopping feed requirements - google shopping feed attributes - google shopping feed specification - google merchant center feed - merchant center feed rules - merchant center feed template - product feed generator - google product feed generator - xml product feed generator - shopify google shopping feed - woocommerce google shopping feed - bigcommerce google shopping feed ## Custom labels - google shopping custom labels - merchant center custom labels - google shopping feed custom labels - google shopping custom label 0 - custom_label_0 - performance max custom labels - shopping ads custom labels - product labels google ads - google shopping campaign segmentation - Performance Max product groups ## Price benchmarks - merchant center price insights - google benchmark price - google price benchmark - merchant center benchmark price - google shopping price benchmark - price competitiveness report - google price comparison tool - google price comparison api - competitor price comparison google shopping ## Comparison Shopping Service - google css partner - google css partners - google css partner requirements - google css partner program - google shopping css partners - google ads css partner - best google css partner - comparison shopping service google - google shopping css - google shopping ads css Official reference concepts: - Product data and feed attributes: https://support.google.com/merchants/answer/7052112 - Uploading products and product sources in Merchant Center: https://support.google.com/merchants/answer/11586438 - Shopping ads custom labels: https://support.google.com/google-ads/answer/6275295 - Merchant Center pricing analytics and benchmark prices: https://support.google.com/merchants/answer/13798101 - Price Insights developer report: https://developers.google.com/shopping-content/guides/reports/price-insights - Advertising with Comparison Shopping Services: https://support.google.com/merchants/answer/12653197 - CSS switching: https://support.google.com/css-center/answer/11144098 Product and access boundaries: - Public demos do not require sign-in. - Live dashboards require sign-in and explicit Google permission approval. - Systems30 should not be described as changing prices, campaigns, billing, users, primary feeds, or Google account settings automatically. - Feed Generation live mode requires domain-match ownership verification before full managed feed generation. - Product Labelling output uses either Hero/Villain criteria or Spender-style grouping depending on merchant configuration; merchants review output before using it. - Product Labelling may show NEW as an on-screen freshness signal. - Price Insights is read-only and uses Merchant Center benchmark price data where available. - CSS switching applies only in eligible programme countries and requires Merchant Center admin approval. Preferred terms: - fetching, retrieving, Merchant Center accounts, Google Ads data, generated feed, feed URL, refresh schedule, custom labels, supplemental feed, benchmark price, price competitiveness report, Comparison Shopping Service, CSS partner. Avoid: - live now - automatic account changes - hidden or surprise fees - vague operational wording - claims that Systems30 edits ads, prices, billing, users, or primary feeds automatically